Walnut Creek Downtown (WCD) recently named Byron Best as executive director of the 550-member business association. Best's responsibilities include implementing and overseeing marketing programs to increase visitors and spending in downtown, identifying new marketing and event opportunities and serving as WCD's chief spokesperson.

A senior level marketer and travel industry veteran, Best moves to the Walnut Creek position from Atlanta based Collinson Media & Events, where he focused on the travel and tourism industry. Previously he served as marketing and communications manager for the Oxnard Convention & Visitors Bureau. Best's career includes branding and marketing assignments with several national companies including Viacom, Reebok and Nike. A native of Washington D.C., he studied communications at the University of New Hampshire.

"We're very excited to have hired Byron. He brings a wealth of experience, knowledge and passion to Walnut Creek Downtown and we are confident that he will provide strong leadership to take us to the next level," said Brian Hirahara, president, WCD Board of Directors.

Best shares a passion for sports, especially football, with his wife and four daughters.

WCD works with its 550 members, partners, and the community to promote and enhance downtown business vitality. WCD is located at City Hall, 1666 N. Main Street, Ground Floor, Walnut Creek, CA.

For more information, please contact:

Walnut Creek Downtown

Phone: (925) 933-6778