Black Meetings & Tourism - Summer Multicultural Conventions Expected To Generate Over $19.2 Million In Economic Impact For Philadelphia

Industry Briefs
Summer Multicultural Conventions Expected To Generate Over $19.2 Million In Economic Impact For Philadelphia
Upcoming Multicultural Meetings and Conventions Drive Hotel Bookings and Local Spending This summer, the stage is set for several dynamic of multicultural meetings and conventions taking place in Philadelphia. With theMulticultural Affairs Congress ( PHLDiversity), a division of the Philadelphia Convention and Visitors Bureau , ( PHLCVB), serving as a resource for these visitors, the city expects to enjoy over $19.2 million in economic impact this season. Multicultural sales represent an invaluable share of the $729 million revenue stream created by major meetings and conventions held in Philadelphia in 2014. Since PHLDiversity's inception in 1987, the PHLCVB has measured an impact of more than $1.5 billion resulting from multicultural sales. "The business of diversity is a major economic driver in Philadelphia," said Greg DeShields, executive director of PHLDiversity. "Our city's diverse landscape of dining, hotels, and attractions offer value to convention attendees that keep meeting planners coming back." Philadelphia will kick off a summer of multicultural meetings withOmega Psi Phi Fraternity, Inc. 's 79th Grand Conclave, July 10-18. Attracting 6,000 members to Philadelphia, the Grand Conclave is projected to produce an economic impact of $9.1 million and 9,200 booked room nights. Omega Psi Phi is the first international fraternal organization to be founded on the campus of a historically Black college, now numbering over 700 chapters. Additionally, the city will host theNational Black Nurses Association 's (NBNA) Annual Institute & Conference, August 2-12. With more than 2,100 room nights secured, the Conference will drive an estimated $2.8 million. Founded in 1972. NBNA represents 150,000 African-American registered nurses, licensed vocational/practical nurses, nursing students and retired nurses from the USA, Eastern Caribbean and Africa, with 90 chartered chapters in 35 states. Closing the season will be theNational Society of Hispanic MBAs ' (NSHMBA) Annual Conference, September 25-27. This conference is expected to generate an additional $7.3 million. NSHMBA is the premier Hispanic business organization dedicated to building and advancing Hispanic leadership through graduate management education and professional development. Recognized as the nation's most prestigious Hispanic organization, NSHMBA has 39 chapters, serving over 25,000 members. In addition to multicultural meetings and conventions, Philadelphia has emerged as a destination for families to come together to discover their past and present heritage. This summer, the city will welcome eight family reunions with an anticipated economic impact of more than $962,000. Additional groups arriving in Philadelphia this summer include the American Telugu Association Biennial Conference, July 1-5; The Most Worshipful National Grand Lodge Annual Convention, July 17-24; the Teamsters National Black Caucus' Annual Convention, August 10-16; and the Church of God in Christ Annual Convocation, August 26 to September 2. For more information on PHLDiversity and multicultural conventions in Philadelphia, visit www.phldiversity.com.

Industry Briefs

Summer Multicultural Conventions Expected To Generate Over $19.2 Million In Economic Impact For Philadelphia

Upcoming Multicultural Meetings and Conventions Drive Hotel Bookings and Local Spending

This summer, the stage is set for several dynamic of multicultural meetings and conventions taking place in Philadelphia. With theMulticultural Affairs Congress ( PHLDiversity), a division of the Philadelphia Convention and Visitors Bureau , ( PHLCVB), serving as a resource for these visitors, the city expects to enjoy over $19.2 million in economic impact this season.

Multicultural sales represent an invaluable share of the $729 million revenue stream created by major meetings and conventions held in Philadelphia in 2014. Since PHLDiversity's inception in 1987, the PHLCVB has measured an impact of more than $1.5 billion resulting from multicultural sales.

"The business of diversity is a major economic driver in Philadelphia," said Greg DeShields, executive director of PHLDiversity. "Our city's diverse landscape of dining, hotels, and attractions offer value to convention attendees that keep meeting planners coming back."

Philadelphia will kick off a summer of multicultural meetings withOmega Psi Phi Fraternity, Inc. 's 79th Grand Conclave, July 10-18. Attracting 6,000 members to Philadelphia, the Grand Conclave is projected to produce an economic impact of $9.1 million and 9,200 booked room nights. Omega Psi Phi is the first international fraternal organization to be founded on the campus of a historically Black college, now numbering over 700 chapters.

Additionally, the city will host theNational Black Nurses Association 's (NBNA) Annual Institute & Conference, August 2-12. With more than 2,100 room nights secured, the Conference will drive an estimated $2.8 million. Founded in 1972. NBNA represents 150,000 African-American registered nurses, licensed vocational/practical nurses, nursing students and retired nurses from the USA, Eastern Caribbean and Africa, with 90 chartered chapters in 35 states.

Closing the season will be theNational Society of Hispanic MBAs ' (NSHMBA) Annual Conference, September 25-27. This conference is expected to generate an additional $7.3 million. NSHMBA is the premier Hispanic business organization dedicated to building and advancing Hispanic leadership through graduate management education and professional development. Recognized as the nation's most prestigious Hispanic organization, NSHMBA has 39 chapters, serving over 25,000 members.

In addition to multicultural meetings and conventions, Philadelphia has emerged as a destination for families to come together to discover their past and present heritage. This summer, the city will welcome eight family reunions with an anticipated economic impact of more than $962,000.

Additional groups arriving in Philadelphia this summer include the American Telugu Association Biennial Conference, July 1-5; The Most Worshipful National Grand Lodge Annual Convention, July 17-24; the Teamsters National Black Caucus' Annual Convention, August 10-16; and the Church of God in Christ Annual Convocation, August 26 to September 2.

For more information on PHLDiversity and multicultural conventions in Philadelphia, visit www.phldiversity.com.