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LETTERS TO THE EDITOR

AN OPEN LETTER FROM THE MEXICO TOURISM BOARD

Dear American Tourism Industry Partners,

As you may know, the media has been stressing news about the violent issues related to drug trafficking in Mexico; however, consumers do understand that these are isolated events taking place in perfectly delimited areas and most of them occur far away from tourist destinations. Mexico continues to have a positive image among American travelers according to studies conducted by Y Partnership. The results indicated that people are still traveling, but some of their standards have changed; such as proximity and destinations with good connectivity. At the same time, tourist activity continues to throw favorable numbers; data reported on February 15th, indicates that hotel occupancy rates in the main tourist destinations exceeded those of 2008.

News about the reactivation of the travel alert by the U.S. State Department has caused a good deal of controversy; however we consider the importance of putting the situation in context. In agreement with Leslie Bassett, Business Representative of the U.S. Embassy in Mexico "the alert does not intend in any way to discard Mexico as a tourist destination, but to inform citizens on the precautions to be taken when facing definite violent situations."

Mexico is the tenth most visited tourist destination in the world and the first destination for American tourists. As well it's a very large country with safe destinations to visit. It is important for tourists who visit Mexico to be aware of the importance of using common sense and take the proper precautions that they would in any other country. In addition, it's important to note that the security related to drug trafficking is concentrated in identified cities and not in the tourist destinations.

I want to emphasize that it is the Mexican government's top priority to guarantee that our tourists go home with only the best memories of Mexico and that they enjoyed the experience during their stay in our country. This has been our main focus and that is why year after year we continue to welcome a larger amount of tourists.

Mexico remains a safe destination and this is reflected in the almost 23 million tourists that visited us in 2008, of which 18 million of these were Americans, a 5.9 percent increase compared to 2007. Tourism is the third source of income for Mexico, and I want to assure you that we will continue working tirelessly to maintain a positive image for Mexico and to continue receiving tourists from all over the world that choose Mexico as one of the destinations with the greatest diversity of tourism offerings and the highest standard of quality and services Mexico has been traditionally known for.

Sincerely,
Oscar Fitch
CEO
Mexico Tourism Board
Hidalgo, México

APPRECIATES BM&T'S EDITORIAL CONTENT

I hope this email finds you and the entire Black Meetings and Tourism family well, most especially Mrs. Herbert. Please give her my regards.

I did not make it to the NCBMP 25th Year celebration; however, I did enjoy spending time with you both last year in Alabama. Although I did not make it to the celebration, your coverage of the event and the history of the organization was wonderful and truly enlightening.

The October/November 2008 issue featured an article on Virginia Meeting Venues that was also most enjoyable. The Roanoke Civic Center was included in the piece and we greatly appreciate the exposure. I look forward to the opportunity to have you all visit the Roanoke Valley to uncover the beauty and excitement of this well kept secret. Please let me know when you would like to visit, and/or if ever I can be of assistance.

Again, I thank you for all of the wonderful work you all do. I anticipate each issue and am never disappointed. Keep up the good work and best wishes for continued success in 2009. Respectfully,

Vickie Meeks Miller
Convention Sales Manager
Roanoke Valley CVB
Roanoke, VA

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