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Black Football Classics Are Big Business
Advertising. Entertainment. Planning. Travel.
Each year tens of thousands of fans converge in football stadiums around the nation to celebrate college rivalry, meeting of friends and just a whole lot of family fun. A marketers delight – these showdowns present opportunities for
retail, online, mobile, on-site branding activation and more
. Often called Black College Reunions, there are over 50 Classics held yearly and they have evolved into big business.
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