Proximity to one of the region's most storied resorts helps attract customers, but Arthurita Butler
, general manager of
Comfort Suites Paradise Island
in the Bahamas, said the provision of free Wi-Fi and complimentary breakfasts were listed as "a huge draw" by her guests.
"To even have Wi-Fi was big but to offer it for free was huge," according to Butler, who added while vacationers appreciated access to email and social media, her corporate and business guests were particularly drawn to the complimentary services. While offering free hot breakfast "was a cost for us," seeing the increased occupancy more than offset the expense, especially with families with several children.
The huge Atlantis Paradise Island luxury resort right next door is certainly a major draw, especially as Comfort Suites guests can enjoy full use of all their facilities, including swimming pools, the beach, magnificent waterscapes, Lazy River Ride, water slides, health spa, tennis, and a kids camp. Comfort Suites guests also have full signing privileges at Atlantis' restaurants and lounges.
In a recent hotels.com
hotel amenities survey, guests reported free Wi-Fi is a must when choosing a hotel room and that this amenity overwhelmingly factored into the decision on which hotel to book. Thirty-eight percent of travelers reported that free Wi-Fi played a part in their decision as a "must" to stay at a specific hotel, 35 percent reported it is the simple amenity they want to see more in hotels, with 31 percent wishing it would become a standard in all hotels in 2012. Butler is appreciative of the benefits accrued through franchising with
Choice Hotels International
which enables Comfort Suites Paradise Island customers to reap benefits "way beyond the expectations of the brand."
"Whether on business or leisure travel, complimentary Internet access is imperative," said Bill Clegg
, Regional vice president for Brand Performance and Programs of Choice Hotels International. "We are in the business of providing quality vacation experiences and will continue to respond to the needs of our guests to ensure the choice is clear when it comes to Caribbean travel," he added. Choice Hotels franchises nine hotels in the Caribbean islands of the Bahamas, Curaçao, Grand Cayman, Puerto Rico, and Turks and Caicos Islands. For more information, visit
About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) franchises more than 6,100 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of December 31, 2011, more than 400 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 80 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.
Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com