Kuala Lumpur Convention Centre Tackles Visitors With Its Culinary Brand

The Kuala Lumpur Convention Centre (the Centre) brings her creative Culinaria brand, derived from Malaysia's cross-cultural cuisine heritage, to EIBTM this year, promising an exciting engagement no visitor will regret.

"Culinaria defines an enriching, multicultural, creative, progressive and value-added dining experience at the Centre," explains Angeline Lue, the Centre's director of Sales & Marketing. "The concept opens up a myriad of possibilities in food & beverage (F&B) that go beyond standard convention centre fare and presentation with menus that meet a range of taste, events and dietary requirements."

Lue said it was especially exciting to introduce Culinaria at EIBTM given Europe's reputation as the centre of culinary excellence "where the trend of gastronomic adventure is picking up. "Add to this Malaysia's reputation as a melting pot of multi-cultural cuisine in the region, and we are confident of further growing our Europe-based clientele at this global gathering of the meetings, incentives, conferences, events and business travel industry."

According to Lue, the past year has seen the Centre continue to build on her reputation as Malaysia's premier convention facility. "Among the large, high-profile events hosted at the Centre were the 4th Global Entrepreneurship Summit (GES) 2013 which recorded its largest-ever attendance of 4,711 delegates from 123 countries and included dignitaries such as US Secretary of State, John Kerry and senior ministers from Southeast Asian countries; 3^rd Women Deliver Global Conference 2013; 2013 International Dragon Award Annual Conference; and 7 ^th IAS Conference on HIV Pathogenesis Treatment and Prevention 2013 (IAS) with the latter two (events) attracting  over 5,000 international delegates each." These four events attracted a total of 20,000 delegates, contributing more than RM150 million (EUR35 million) in economic impact.

Expressing her appreciation to the Centre for a well-executed event, Professor Adeeba bte Kamarulzaman, the local co-chairperson of IAS thanked the Centre for helping make IAS 2013 a huge success. "All the delegates were so impressed with the Kuala Lumpur Convention Centre - you truly have something of which to be extremely proud."