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Industry Briefs
Greater Lansing "Tourism Counts" Campaign Wins At National Travel Media Competition
The Greater Lansing Convention and Visitors Bureau (GLCVB) is proud to announce its Greater Lansing Tourism Counts campaign won a first place award from the North American Travel Journalists Association (NATJA). The awards competition, now in its 20 th year, honors travel journalists, publications and destination marketing organizations.

NATJA Awards recognize excellence in travel writing, photojournalism, multimedia platforms, advertising, marketing and public relations for the travel and tourism industry. NATJA received more than 500 submissions from the United States, Canada and the United Kingdom. “Choosing winners was difficult in this year’s competition because we received so many creative and well-executed entries in all of the categories,” says Helen Hernandez, CEO of the membership organization.

The Greater Lansing Tourism Counts campaign was designed to educate residents of Greater Lansing, as well as, partners and constituents of the Greater Lansing CVB about how valuable the hospitality and tourism industry is to the region. In addition to earned media, the campaign included billboards, print advertising, brochures, mini-card leave behinds and web/social media components. The mission of the Greater Lansing CVB is to positively impact the area's economy by marketing the region as a travel destination.