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Airline Industry Report
Milwaukee: More flights, Lower Fares, Centrally-Located
Fares now significantly lower than nation's average

The cost of flying in and out of Milwaukee's Mitchell International Airport is now among the lowest of any major city in the country. And that's an important criteria for any meeting planner when choosing a destination. Newly released U.S. Department of Transportation data for 4th Quarter 2009 shows that the average airfare out of Milwaukee dropped lower than the average at 92 other U.S. airports. It is now $72 less than the nation's average. Mitchell's average fare was $91 less than O'Hare's and, for the first time, less than Midway Airport's by $10.

Market Growth
With 51 markets, Mitchell International has moved up to 28th among U.S. airports in number of markets served nonstop, according to data recently published by the Brookings Institute. Mitchell's rank in a similar 2004 study was 34th. The new ranking means that more nonstop markets are served out of Milwaukee than out of other Midwestern cities, such as Nashville; Pittsburgh; Indianapolis and Columbus, and out of medium-sized cities elsewhere in the U.S., including Portland, OR; Austin; New Orleans; San Diego; Raleigh/Durham; Albuquerque; San Antonio and Hartford, CT.

"We have a great city for meetings and conventions and now, thanks to the positive developments at our airport, the Milwaukee story has gotten even better," said Paul Upchurch, president & CEO of VISIT Milwaukee. "The market growth from Southwest, AirTran and Frontier, enhances Milwaukee's appeal as a value destination with the world-class tourism amenities to accommodate meetings and conventions." Airport Director Barry Bateman said, "Mitchell's April growth at 36% far outpaced the nationwide growth rate of 0.5%. Travelers from this region, including the northern Chicago suburbs, see Mitchell as a low-fare, easy and accessible airport."

VISIT Milwaukee markets Greater Milwaukee to tourists, convention and meeting planners nationally and internationally. VISIT Milwaukee has more than 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Tourism generated $2.3 billion in spending in Greater Milwaukee in 2009 and supported more than 57,000 local jobs. For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.
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