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TELLING THE STORIES OF A NATION
If there were an extraordinarily compelling moment in time for African -Americans to tell their own stories, more than ever, it is (b) NOW(eb) ! On July 4, 2026, something phenomenal will occur in our country and we are all positioned to be a ...
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OUR COMMUNITY MUST UNIFY TO LEVEL THE PLAYING FIELD IN TRAVEL/TOURISM/HOSPITALITY INDUSTRY
The recent riverfront brawl in Montgomery, AL refocused attention on the racial divide that has infected our nation for centuries. And while I want to make it very clear that I don’t condone violence, I do believe that we all have a right to defend ...
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CARIBBEAN DESTINATIONS LEAVING MONEY ON TABLE BY NOT PURSUING THE $129 BILLION + AFRICAN-AMERICAN MARKET
When I am contemplating international travel, I more often than not think of Caribbean destinations. Why? Because the region is close and convenient, and this is where I can see people who look like me, plus enjoy the culture, food and music that has ...
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ARE YOU BEHIND THE CURVE IN YOUR EFFORTS TO TARGET THE ETHNIC MARKET
At a time when the industry is still rebuilding from the pandemic’s crushing impact on consumer demand, no destination or travel-related business can afford to overlook the revenue opportunities that the ethnic travel marker represents. “If you want ...
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A View From The Top
CVB HEADS ANNUAL REPORT ON STATE OF THE INDUSTRY BY SOLOMON J. HERBERT As the travel and meetings market responds to world events and an ever-evolving economy, we feel it prudent to pause from time to time to assess what impact all these occurrences ...
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INDUSTRY VETS REVEAL WHAT TO DO WHEN THINGS GO WRONG AT AN EVENT
When things go wrong unexpectedly at a meeting or convention, veterans in the industry will tell you the most important thing to remember is not to panic. After months of planning, the day has arrived for your event and, as luck would have it, the ...
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BLACKS IN PR AND ADVERTISING AND THEIR IMPACT ON HOW BUSINESS IS DONE IN THE HOSPITALITY/TRAVEL/MEETINGS INDUSTRY
The lack of racial diversity and inclusion in the hospitality/travel/meetings industry has resulted in only a handful of Black-owned public relations firms and advertising agencies actually having a seat at the table and influence over creative ...
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APEX AWARDS A VIRTUAL EXPERIENCE
The COVID-19 pandemic may have put meetings and conferences on temporary hold, but that by no means negates the need to acknowledge the work and accomplishments of industry leaders who have positively impacted travel and tourism. So the 2020 Apex ...
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ENOUGH IS ENOUGH! I’M SO TIRED OF ALL THIS INJUSTICE, DISCRIMINATION AND PAIN!
While the recent murders of unarmed Black people by rogue police officers and over zealous vigilantes may be currently focusing attention on these heartbreaking issues, the systematic racism that spawned these atrocities is not new. As far back as I ...
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TRAVEL “WELL” IN MILWAUKEE
Traveling to Milwaukee for a meeting or convention? Coming to the city on business? Enjoy their stellar venues and state-of-the-art meeting spaces, but don’t forget to take some time out for wellness.
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